The McDaniels Porsche Team

Our Porsche Team

Let us introduce you to our staff, show you some of our special vehicle offers and take you through our complete line of new, Certified pre-owned and used inventory. We can help you find exactly what you are looking for.

We know your time is valuable. We are sure you will find our site a fast and convenient way to research and find a vehicle that's right for you. If we can be of any assistance while visiting us online, send us an email and we will promptly reply.We look forward to serving you!

Bill McDaniels

Bill McDaniels | Dealer Principal

Bill McDaniels brings 40 years of experience and dedication to serving the transportation needs of the Midlands.

The passion that Porsche brings to driving is the passion he brings to Client service. 

That same passion is evident in his commitment to the Columbia community in numerous civic events, highlighted by the McDaniels Golf Classic benefitting the Palmetto Cancer Center. 

This annual Event has raised nearly $4 million for the hospital over the past two decades.

Phone: 803.754.1113 • Email: billmcdaniels@mcdanielsgroup.com

Tracey McDaniels

Tracey McDaniels | General Manager

Arriving in the automotive industry as of 2001 and very fortunate to be devoted to Porsche since 2009, I am delighted to fulfill the dreams of the Porsche enthusiast by placing them in their own unique Porsche. I invite you to McDaniels Porsche where our family delivers the Porsche Passion to our valued clients by providing a unique world class experience. Our Team's uncompromising commitment to you, be this your first visit or as a seasoned Porsche enthusiast, will make you a McDaniels Porsche believer.

Phone: 803.754.1113 • Email: traceymcdaniels@mcdanielsgroup.com

Gerald Sitton

Gerald Sitton | General Sales Manager

I have been in the automotive industry for 29 years, where I have dedicated my hard work to all of the top luxury brands. My sharp attention to detail, business background, and passion for all things Porsche has directed me to where I am today, and I am excited for the opportunity to be returning to McDaniels Porsche to work with this excellent staff as General Sales Manager.

Phone: 803.754.1113 • Email: geraldsitton@mcdanielsgroup.com

Nancy Smith

Nancy Smith | Dealership Customer Experience Manager

As a native of Cumming, Georgia, I first began my journey in the automotive industry working at a small car lot. In the following years, I have gained an abundance of experience ranging from warranty, service, finance, and also background as Customer Relations Manager. With over 20 years of experience in the automotive industry, I am most grateful for this opportunity as your Business Relationship Specialist in Finance here at McDaniels Porsche. I pride myself in cultivating a relationship with our clients and finding the best solution to their needs.

Email: nancysmith@mcdanielsgroup.com

Danny Velasquez

Danny Velasquez | Porsche Brand Ambassador

My passion for all things automotive including cars, trucks, and motorcycles "drove" me to begin my career in the parts industry at the young age of 17. With over 10 years of dedication in the automotive industry, I have gained experience from working with BMW, Honda, Buick, GMC, Cadillac and most importantly Porsche.

Phone: 803.754.1113 • Email: dannyvelasquez@mcdanielsgroup.com

Cody Cole

Cody Cole | Porsche Brand Ambasssador

I'm originally from Spartanburg but I have found home in Columbia after graduating USC in 2013 and joining the McDaniels Automotive Group in 2014. I thoroughly enjoy being a Certified Porsche Brand ambassador and most of all, assisting my customers with purchasing a vehicle with the Porsche Experience everyday!

Email: codycole@mcdanielsgroup.com

Tony White

Tony White | Porsche Sales Professional

From Columbia, SC, i am a father of two sons and a 16-yr veteran of the Automotive Industry. I am a member of Brookland Baptist Church and the 100 Black Men of Columbia. It's an exciting time! I am happy to join the McDaniels Automotive Group & Porsche Team!

William Holmes

William Holmes | Porsche Brand Ambassador Service Advisor

William Holmes has been in the Automotive Parts and Service business since 2002. He started out as a Parts Manager with VW in Myrtle Beach, SC where he grew up. Living at the beach has its pro's and con's, but the pro's definitely outweigh the con's. He enjoys anything on the water: swimming, surfing, wake boarding and boating. William has two daughters, Tabatha his oldest is a nurse at Spartanburg Medical Center, and his youngest Calista will graduate high school 2016 and will be going to USC to become a nurse as well.


William moved to the Columbia area in 2013 and brings with him over 14 years of Parts and Service experience with VW and Audi and is proud to be a part of the McDaniels Automotive Group.

Email: williamholmes@mcdanielsgroup.com

Justin Nogar

Justin Nogar | Parts Specialist

After many years with the McDaniels Autogroup family, I am happy to be a part of the Porsche team. Whether you require parts for servicing Porsches, Tequipment, or Driver's Design Selection, I am here to take care of you for the duration of your Porsche Ownership Experience. 

Phone: 803.754.1113 • Email: justinnogar@mcdanielsgroup.com

Rob McDaniels

Rob McDaniels | IT

I put the same care and attention to detail in crafting a winning team that Porsche places in crafting a superb product.

Our team is only as good as its last execution, and like a winning pit crew, we must be ready when called upon to deliver perfect performance each and every time. 

My 20 years of experience coupled with an engineering background empower me to lead our McDaniels Porsche Team to deliver to our Clients the full Porsche Experience. They deserve nothing less.

Phone: 803.754.1113 • Email: robmcdaniels@mcdanielsgroup.com

Julie Liptak

Julie Liptak | Office Manager

My role, and the role of the Accounting Staff, is to sweat the details so the Client doesn't have to. We make sure your data is accurate and secure, and we provide support to the Associates you come into contact with on a regular basis.

Though you may not see us, rest assured we're performing at the highest level so that the only thing you have to focus on is the road ahead.

Phone: 803.786.6400 • Email: julieliptak@mcdanielsgroup.com